Why the Allant + Eyeota Partnership Changes Everything

By Michael D. Fisher, CEO, Allant

In the world of marketing and data intelligence, it’s easy to throw around words like “transformational.” But every once in a while, a partnership comes along that truly earns the title. That’s how I feel about what we’ve built with Eyeota.

Over the past 18 months, we’ve been quietly working together to fuse Eyeota’s powerful digital interest and intent signals with Allant’s composable, multi-source data and audience activation platform, AMP+. The result is more than an integration. It’s a new blueprint for what omnichannel audience activation can (and should) look like.

From Raw Signals to Real Performance

When we first started exploring Eyeota’s data, the potential of our partnership was immediately clear. Billions of behavioral signals, refreshed on a daily frequency cycle, offered a unique window into consumer intent. Our collaboration focused on amplifying this value by taking raw digital signal-rich intelligence data, refined it, fused with AMP+’s master identity graph, terrestrial datasets, and thousands of behavioral, demographic, and lifestyle attributes. This data now refreshes four times a day across more than 5 billion consumer IDs. That’s not a benchmark – it’s an industry first.

Solving the “Speed + Scale + Precision” Challenge

Too often, marketers are forced into a false choice: go broad and fast or go precise and slow. Our work with Eyeota eliminates that trade-off. We’ve proven that with the right data mastery and composable architecture, you can have all three.

Using AI models overlayed with Eyeota signals, we’re now able to build and refresh high-performance audiences in near real-time. That means lower audience degradation, smarter targeting, and radically better outcomes. In fact, in client testing, we’ve already seen cost-per-acquisition drop by over 50%, while average order values and campaign velocity have surged.

New Use Cases, Unlocked

This isn’t just about better targeting. It’s about discovering what was previously invisible.

Take our upcoming restaurant segmentation project: by combining interest signals with ZIP+4 behavioral and transactional overlays, we can model dining intent across fast casual, casual, and fine dining categories down to the cuisine and merchant level. That level of specificity simply wasn’t possible before.

And the best part? These aren’t hypothetical concepts. The results speak for themselves with clients like a major telecom, specialty retailer, and travel insurance provider.

Bringing It to Market

We’re now executing a motion, alongside the Eyeota team, led by Marc Fanelli, SVP, Global Digital Audiences & Operations, to bring co-developed Allant + Eyeota audiences into distribution, both in syndicated packages and fully custom formats. This gives marketers more ways to buy and deploy high-performance segments that are grounded in real behavior, not static demographics.

What This Means for Clients

At the end of the day, this is about creating value: faster speed to insight, sharper targeting, and measurable outcomes that justify every dollar spent. Clients don’t just want more data. They want better answers. They want outcomes. And they want confidence that their audience strategy is built on truth, not guesses.

This partnership delivers that.

Final Thoughts

As I see it, this is one of the most exciting advances in audience intelligence we’ve ever been part of. And it’s just the beginning.

For marketers looking to do more than just keep up, and for those ready to lead, this is your invitation.
We’re not just evolving targeting. We’re reinventing it.
And we’re doing it together.

If you’re ready for a new approach to your acquisition strategy, Let’s talk.