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Whether helping to implement location-based marketing, multi-touch attribution, or providing data analysis and augmentation to get the best possible ROI on a new Treasure Data CDP, our broad tech experience here at Allant Group makes for a unique perspective on tech trends. Hint: CDPs are replacing CRM, and are also making inroads into midsized companies. Stephanie…
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Why Data-Driven Insurance Companies Win Consumer expectations for their interactions with insurance providers have risen dramatically in recent years. From the policy application experience to the claim filing process, consumers are clamoring for more personalized and streamlined digital encounters akin to those they have become used to from top retail, financial services, and E-commerce brands.…
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How Patient Data Informs Marketing Decisions From the Affordable Care Act to Covid 19 vaccinations, healthcare is a complex, endlessly debated, and often controversial topic. But, whatever your point of view on the level of government involvement in the delivery of healthcare, it is clearly Big Business – 18 percent of the United States’ gross…
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In The Art of War, Sun Tzu advises his readers to “know your enemy” if they want to succeed on the battlefield. As digital-era marketers, we need to not only know our enemy (the competition), we must, above all know our customers in order to succeed in the art (and science) of marketing. So, how…
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Wish the cloud application you use had a specific report? Lacking the ability to schedule data exports? You’re not alone. But there are options. One great thing about cloud applications is that most have a public API, or Application Programming Interface, available. Using the public API, we can often gather the data we need for…
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Google Chrome, the most widely used desktop browser, recently announced that it is delaying its plan to phase out third-party cookies until 2023. This is a full year later than originally planned. Meanwhile, other browsers like Safari and Firefox have already blocked third-party cookie tracking. More Time for Alternatives The delay gives publishers and advertisers…
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Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…
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Unlock the value of your data to unleash actionable insights for improving marketing performance.
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CMOs who assess their digital performance and benchmark it against competitors are better prepared to optimize every channel.
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Marketing departments are under pressure. The pandemic has wreaked havoc on businesses large and small, increasing the reliance on marketing to generate more leads and drive more revenue to make up for pandemic-induced shortfalls.
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The COVID-19 pandemic has turned marketing models upside down, forcing brands to respond to rapidly changing customer behaviors and motivations.
Read More Customer Data Platforms (CDPs) emerged to offer marketers a single, real-time view of their customers, but it’s taken a while for solutions to provide meaningful results.
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The COVID-19 pandemic took everyone by surprise, but companies with well-developed data strategies have been more adaptable to changing consumer behaviors and the impact of lockdown restrictions. These nimble, data-driven companies are connecting with customers and communities in innovative ways, seizing new opportunities for creating meaningful experiences, staying profitable, and driving growth.
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With brands squarely in recovery mode and a captive audience doing even more shopping online, cobbling together a unified profile is as urgent as ever. Cross device identification (XDID) connects a unified view to every available data point linked to the customer both on- and offline.
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The majority of retail sales in the U.S. still occur in physical stores; but online shopping continues to grow. As a result of COVID-19, even more people are moving toward online shopping, seeking contactless shopping experiences. By 2023, eCommerce sales are expected to grow to 300 million online shoppers, or 91% of the U.S. population.
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