A New Era in Composable Data Intelligence  

Marketers are facing a paradox: more data than ever before, yet less clarity. Legacy platforms and single-source solutions have reached their limits. They can’t scale with today’s data, can’t activate insights fast enough, and can’t uncover the hidden audiences driving real growth.

Allant Group’s new white paper, “A New Era in Composable Data Intelligence,” outlines the breakthrough marketers need: AMP+.

AMP+ is the industry’s most advanced audience management platform. Built on a composable architecture, AMP+ harmonizes data from over 16 sources, including billions of digital behavioral and intent signals, transactional data, and identity resolution files—into a single environment that’s ready to activate.

With AMP+, brands can:

• Launch omnichannel campaigns in hours or day, not weeks
• Reduce the human capital required for segmentation and activation by 60%+
• Achieve 3–17% gains in data accuracy and audience coverage with each additional source
• Attribute performance across channels, in real time, down to the audience level

The platform doesn’t just make data usable. It makes it profitable.

This paper dives deep into:

• The power of composable data: why more sources aren’t just better, they’re essential
• Benchmarks from top brands using AMP+ to drive velocity and ROI
• Real-world case studies where brands expanded audiences, increased conversions, and improved campaign efficiency
• The strategic advantage AMP+ offers in omnichannel execution and closed-loop attribution

As CEO Michael D. Fisher puts it, “The AMP+ model isn’t something a competitor can replicate overnight. We didn’t just build software. We built a system around how marketers actually work—and how they need to win.”

If you’re ready to stop working around your data and start working through it, this paper will show you how.  Read the full white paper: