Insight and Expertise
Tap into a world of information with essential industry blogs from some of the world's leading data management and analytical data processing experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
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NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
Whether you’re new to gamification in your marketing strategy, or looking for practical use cases to use it in your campaigns, here are the top 5 benefits of marketing gamification.
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From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.
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Optimizing journeys takes more than having the right data, knowing your audience, or creating a flashy campaign.
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Successful campaigns and long tail customer journeys and experiences intersect two sides of the marketing ecosystem: left-brain & right-brain
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A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship.
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Here are the ways zero party data can bolster your retail brand through 2023 and beyond – starting with why it’s so important today.
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