Insight and Expertise
Tap into a world of information with essential industry blogs from some of the world's leading data management and analytical data processing experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
What are the moving parts behind acquiring customers? Let’s have a look behind the curtain.
We spoke with Allant’s SVP of Development and Database Services, Matt Edmondson, to run us through what to consider when assessing your MarTech stack.
We spoke to Jeremy Foszcz, of Allant’s MarTech Integration and Enablement team, to get his take on the key innovations to keep an eye on.
Here’s how an audience orchestration engine bridges the gap between a CDP and what you actually need!
Brands must be ready to engage with customers on any channel or device and provide a positive experience. To provide meaningful interactions, forward-thinking businesses are turning to conversational journeys.
While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.
Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.
Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
Why Intentional, fully consented data drives higher ROI for marketing campaigns
Improve marketing performance and keep your ecosystem running at optimal levels
Here’s your recipe, along with some best practices, to supercharge customer journeys.
We spoke with the expert on audience data orchestration
If your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.
As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
Here are five best practices to maximize the outcomes of your analytics strategy.