Insight and Expertise
Tap into a world of information with essential industry blogs from some of the world's leading data management and analytical data processing experts.
INNOVATION ON DISPLAY
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NEW AND NOTEWORTHY
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With the help of volunteers and sponsors, our vision is to eradicate hunger within the families and individuals in the DuPage County area. We are dedicated to providing food for the hungry, educating the donor community about existing needs, and supporting advocacy efforts for the hungry. We also work hard to encourage volunteerism and the sharing of resources.
Remembering that not every customer is created equal can be crucial to winning your game of “Winback Hide & Seek.” A number of issues can cause customers to appear to go into hiding, but before seeking them out, you must determine if they are really hiding, waiting for you to seek them out or lost altogether. Looking closer at how your customers have interacted with your brand will help you figure out if they have truly been lost.
It was between 2007 and 2008 when companies started to look at social media, not just as “something young people do,” but as a business channel; an opportunity for a new type of interaction with customers and an innovative way to generate leads. At this point, Facebook built Facebook Pages, which allowed any entity to create a Business Page on Facebook. In addition, Facebook expanded its advertising capabilities and continued work on developing its Mobile App.
Social Media Automation, however, is a fairly new concept, primarily because of how new Social Media is in general as a business tool. Recent feature updates such as Messenger and the deployment of Bots present both opportunities and threats, not only to a customer’s experience but also to a brand’s reputation.
While it may be true that NCOA is a commodity these days, Alllant Group uses our data wrangling expertise and multi-source data approach to garner
improved results for our customers resulting in
significant cost savings. We achieve this by cleaning the data, using multiple change of address sources, and validating the results using
two
national consumer data sources.
On the webinar, Brandon talked about how companies are using customer lifetime value to win, serve, and retain customers today. He also presented best practices for overcoming the data and organizational challenges typically associated with lifetime value. Finally, he revealed on how to get started with lifetime value.
Forrester Research report The New Paradigm Of Retail states, “Today’s shopper knows more about the product than store associates do, has a broader online selection with filtering tools, and can close the purchase more easily on their own with online product upsell options. Retailers must adapt to regain a customer experience.”
1 Future growth for retailers depends on the retailer’s ability to adapt to the customer’s preferences. We have identified four “Retail Strategy Influencers” that pave the way to growth.
Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information available to you?
The hectic holiday season is done, and seasonal results for retailers are positive. According to the National Retail Federation (NRF), “holiday sales during November and December 2017 increased 5.5 percent over the same period in 2016 to $691.9 billion as growing wages, stronger employment and higher confidence led consumers to spend more than had been expected.” And the continued outlook for retailers remains promising. Devon Wylie, CEO of retail industry event CRMC, points out that “most in our network of brick and mortar, retail CRM marketers are telling us that they are hopeful that in-store activity will remain strong in 2018.”
As a new marketing coordinator, I wanted to understand the various aspects of the Allant Group. Through my quest to learn more, I got to sit down and speak with Mike Tworek, Director of Business Development and Indirect Sales at Allant Group. Mike is in charge of strategic partnerships and we met to talk specifically about the relationship between Allant Group and RedPoint Global.
Allant Group, a premier marketing technology provider specializing in customer data and analytics, was recently included as one of the top companies in The Forrester Wave™: Customer Analytics Services Providers (CASP), Q3 2017 report. According to Forrester, “Allant excels at the customer data dirty work. Many of Allant’s strengths lie in its database-marketing heritage. It has a team of business-savvy data scientists who specialize in applied customer analytics.”
Customer retention is much more than simply measuring how many customers are still active 12 months after they begin a relationship with your company. It’s much more than trying to please everybody who walks in the door or orders from your online store. It is, in fact, a perpetual process that is all about profitable allocation of limited resources. How best to focus your dollars to know where customers are in the buying cycle, what behaviors distinguish one customer from another and which customers are worthy of effort in moving them toward upward migration. The key and often overlooked component of retention is to have the discipline to ignore the disengaged.
Customer service can have a huge impact on your bottom line, make or break your reputation, and is critical to competing effectively. And, it is no secret that I am obsessed with customer service, because I am in charge of the client experience at Allant.
It’s no secret…Insurance companies have a wealth of data and have historically used data to minimize risk and run their business. According to Forrester Research, insurance firms are sitting on more structured, semi-structured, and unstructured data than any other industry
Analytics means different things to different people and that’s OK! The common themes are as follows. Given the continued interest from clients about Analytics, I feel the need to use this platform to describe what is happening in the Predictive Analytics Ecosystem. These are exciting times for Allant and I’m thrilled that we have the resources with analytics in their DNA to help us navigate all of the buzz. With the proliferation of data and “analytics” in the marketplace, I often need to ask folks externally, “WHAT DO YOU MEAN BY ANALYTICS!”?