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As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
Here are five best practices to maximize the outcomes of your analytics strategy.
Whether you’re new to gamification in your marketing strategy, or looking for practical use cases to use it in your campaigns, here are the top 5 benefits of marketing gamification.
From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.
Optimizing journeys takes more than having the right data, knowing your audience, or creating a flashy campaign.
Successful campaigns and long tail customer journeys and experiences intersect two sides of the marketing ecosystem: left-brain & right-brain
A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship.
Here are the ways zero party data can bolster your retail brand through 2023 and beyond – starting with why it’s so important today.
Whether helping to implement location-based marketing, multi-touch attribution, or providing data analysis and augmentation to get the best possible ROI on a new Treasure Data CDP, our broad tech experience here at Allant Group makes for a unique perspective on tech trends. Hint: CDPs are replacing CRM, and are also making inroads into midsized companies. Stephanie…
Why Data-Driven Insurance Companies Win Consumer expectations for their interactions with insurance providers have risen dramatically in recent years. From the policy application experience to the claim filing process, consumers are clamoring for more personalized and streamlined digital encounters akin to those they have become used to from top retail, financial services, and E-commerce brands.…
How Patient Data Informs Marketing Decisions From the Affordable Care Act to Covid 19 vaccinations, healthcare is a complex, endlessly debated, and often controversial topic. But, whatever your point of view on the level of government involvement in the delivery of healthcare, it is clearly Big Business – 18 percent of the United States’ gross…
In The Art of War, Sun Tzu advises his readers to “know your enemy” if they want to succeed on the battlefield. As digital-era marketers, we need to not only know our enemy (the competition), we must, above all know our customers in order to succeed in the art (and science) of marketing. So, how…
Wish the cloud application you use had a specific report? Lacking the ability to schedule data exports? You’re not alone. But there are options. One great thing about cloud applications is that most have a public API, or Application Programming Interface, available. Using the public API, we can often gather the data we need for…
Google Chrome, the most widely used desktop browser, recently announced that it is delaying its plan to phase out third-party cookies until 2023. This is a full year later than originally planned. Meanwhile, other browsers like Safari and Firefox have already blocked third-party cookie tracking. More Time for Alternatives The delay gives publishers and advertisers…
Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…