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While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.Read More
Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.Read More
Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.Read More
Here’s your recipe, along with some best practices, to supercharge customer journeys.Read More
From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.Read More
A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship.Read More
Here are the ways zero party data can bolster your retail brand through 2023 and beyond – starting with why it’s so important today.Read More
Whether helping to implement location-based marketing, multi-touch attribution, or providing data analysis and augmentation to get the best possible ROI on a new Treasure Data CDP, our broad tech experience here at Allant Group makes for a unique perspective on tech trends. Hint: CDPs are replacing CRM, and are also making inroads into midsized companies. Stephanie…Read More
How Patient Data Informs Marketing Decisions From the Affordable Care Act to Covid 19 vaccinations, healthcare is a complex, endlessly debated, and often controversial topic. But, whatever your point of view on the level of government involvement in the delivery of healthcare, it is clearly Big Business – 18 percent of the United States’ gross…Read More
In The Art of War, Sun Tzu advises his readers to “know your enemy” if they want to succeed on the battlefield. As digital-era marketers, we need to not only know our enemy (the competition), we must, above all know our customers in order to succeed in the art (and science) of marketing. So, how…Read More