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While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.
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Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.
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Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
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Why Intentional, fully consented data drives higher ROI for marketing campaigns
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Improve marketing performance and keep your ecosystem running at optimal levels
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Here’s your recipe, along with some best practices, to supercharge customer journeys.
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We spoke with the expert on audience data orchestration
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As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
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Whether you’re new to gamification in your marketing strategy, or looking for practical use cases to use it in your campaigns, here are the top 5 benefits of marketing gamification.
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From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.
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A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship.
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Here are the ways zero party data can bolster your retail brand through 2023 and beyond – starting with why it’s so important today.
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Whether helping to implement location-based marketing, multi-touch attribution, or providing data analysis and augmentation to get the best possible ROI on a new Treasure Data CDP, our broad tech experience here at Allant Group makes for a unique perspective on tech trends. Hint: CDPs are replacing CRM, and are also making inroads into midsized companies. Stephanie…
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How Patient Data Informs Marketing Decisions From the Affordable Care Act to Covid 19 vaccinations, healthcare is a complex, endlessly debated, and often controversial topic. But, whatever your point of view on the level of government involvement in the delivery of healthcare, it is clearly Big Business – 18 percent of the United States’ gross…
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In The Art of War, Sun Tzu advises his readers to “know your enemy” if they want to succeed on the battlefield. As digital-era marketers, we need to not only know our enemy (the competition), we must, above all know our customers in order to succeed in the art (and science) of marketing. So, how…
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