FRESH PERSPECTIVE

Insight and expertise at the intersection of data, technology and privacy.

Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.

INNOVATION ON DISPLAY

Industry events and appearances, on the road and in person.

Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.

NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

Devices Don’t Shop – People Do

2020-04-07

Marketers strive to understand customers by achieving single, unified profiles of them. When consumers began using multiple devices to engage with a brand, the goal became more challenging. Cross-device identification (XDID) changes everything.

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Social Media Customer Care Best When Both Humans and Bots Are at Play

2019-01-28

Recent social media platform updates, such as Messenger and chatbots, present both opportunities and threats to a brand’s social care strategy. While enabling AI-driven chatbots can be cost-effective, and provide 24/7 management of high-volume customer inquiries, they can also be damaging to the brand — from creating poor, artificial customer experiences to harming your brand reputation and even creating cyber security problems. That’s why a strategy that implements both bots and human interactions is the best practice for social care.

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Making a difference in the community: food drive

2018-11-16

With the help of volunteers and sponsors, our vision is to eradicate hunger within the families and individuals in the DuPage County area. We are dedicated to providing food for the hungry, educating the donor community about existing needs, and supporting advocacy efforts for the hungry. We also work hard to encourage volunteerism and the sharing of resources.

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Do you want to Winback Lost Customers?

2018-11-12

Remembering that not every customer is created equal can be crucial to winning your game of “Winback Hide & Seek.” A number of issues can cause customers to appear to go into hiding, but before seeking them out, you must determine if they are really hiding, waiting for you to seek them out or lost altogether. Looking closer at how your customers have interacted with your brand will help you figure out if they have truly been lost.

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The Past, Present and Future of Social Media in Business

2018-10-10

It was between 2007 and 2008 when companies started to look at social media, not just as “something young people do,” but as a business channel; an opportunity for a new type of interaction with customers and an innovative way to generate leads. At this point, Facebook built Facebook Pages, which allowed any entity to create a Business Page on Facebook. In addition, Facebook expanded its advertising capabilities and continued work on developing its Mobile App.

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Opportunities and Threats of Social Media Automation

2018-09-24

Social Media Automation, however, is a fairly new concept, primarily because of how new Social Media is in general as a business tool. Recent feature updates such as Messenger and the deployment of Bots present both opportunities and threats, not only to a customer’s experience but also to a brand’s reputation.

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NCOA sources: one is good, two is better, three is best

2018-08-06

While it may be true that NCOA is a commodity these days, Alllant Group uses our data wrangling expertise and multi-source data approach to garner
improved results for our customers resulting in
significant cost savings. We achieve this by cleaning the data, using multiple change of address sources, and validating the results using
two 
national consumer data sources.

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Unlock “The Value” In Customer Lifetime Value

2018-07-02

On the webinar, Brandon talked about how companies are using customer lifetime value to win, serve, and retain customers today. He also presented best practices for overcoming the data and organizational challenges typically associated with lifetime value. Finally, he revealed on how to get started with lifetime value.

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Four Retail Strategy Influencers for Growth

2018-06-01

Forrester Research report The New Paradigm Of Retail states, “Today’s shopper knows more about the product than store associates do, has a broader online selection with filtering tools, and can close the purchase more easily on their own with online product upsell options. Retailers must adapt to regain a customer experience.”
1 Future growth for retailers depends on the retailer’s ability to adapt to the customer’s preferences. We have identified four “Retail Strategy Influencers” that pave the way to growth.

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Find the “relevance” in your data

2018-02-20

Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information available to you?

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