Insight and Expertise
Tap into a world of information with essential industry blogs from some of the world's leading data management and analytical data processing experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.
Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
Why Intentional, fully consented data drives higher ROI for marketing campaigns
Improve marketing performance and keep your ecosystem running at optimal levels
Here’s your recipe, along with some best practices, to supercharge customer journeys.
We spoke with the expert on audience data orchestration
If your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.
As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
Here are five best practices to maximize the outcomes of your analytics strategy.
Whether you’re new to gamification in your marketing strategy, or looking for practical use cases to use it in your campaigns, here are the top 5 benefits of marketing gamification.
From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.
Optimizing journeys takes more than having the right data, knowing your audience, or creating a flashy campaign.
Successful campaigns and long tail customer journeys and experiences intersect two sides of the marketing ecosystem: left-brain & right-brain
A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship.
Here are the ways zero party data can bolster your retail brand through 2023 and beyond – starting with why it’s so important today.