Insight and Expertise
Tap into a world of information with essential industry blogs from some of the world's leading data management and analytical data processing experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
Recent advances in machine learning have paved the way for data-driven attribution models. A powerful tool for marketers to start making genuinely fact-based budget and campaign decisions. Here’s how they can help.
Here’s how to build your customer acquisition strategy with the help of an Audience Orchestration Engine to optimize audience targeting.
The popularity of gaming and esports continues to show impressive year-on-year growth. So the opportunity to forge deep connections with these seemingly hard-to-reach demographics is there for the taking.
To truly make the most of Black Friday, brands must be able to turn this short-term engagement into long-term customers. Here are a few data-driven tips to take your Black Friday campaign to the next level.
Here’s why values and actions around diversity, equity, and inclusion (DEI) are increasingly becoming a point of differentiation for savvy shoppers.
The importance of increasing CLV through loyalty
Retaining your customers through engagement and satisfaction
Transforming leads into customers means transforming conversions into relationships
What are the moving parts behind acquiring customers? Let’s have a look behind the curtain.
We spoke with Allant’s SVP of Development and Database Services, Matt Edmondson, to run us through what to consider when assessing your MarTech stack.
We spoke to Jeremy Foszcz, of Allant’s MarTech Integration and Enablement team, to get his take on the key innovations to keep an eye on.
Here’s how an audience orchestration engine bridges the gap between a CDP and what you actually need!
Brands must be ready to engage with customers on any channel or device and provide a positive experience. To provide meaningful interactions, forward-thinking businesses are turning to conversational journeys.
While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.
Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.