Here’s how AI can help marketers stay ahead of the competition, as well as the benefits of and how to bring AI into your marketing strategy.

Is “out with the old, and in with the new” really the best course of action when it comes to your marketing strategy? Read on for the best approach to setting the foundation for your 2024 marketing strategy.

From the most significant trends and advancements to the future of data-driven decision-making, here’s what four Allanties had to say as they reflect on 2023.

Here’s why adopting a vendor-neutral tech stack unlocks the potential for flexibility, innovation, cost-effectiveness, interoperability, and collaboration.

Are you utilizing an Audience Orchestration Engine to turn customer data into proactive, personalized experiences? If you want to successfully improve the customer experience through automation, you’re going to need to.

Implementing a Salesforce solution is a hefty undertaking with big potential rewards – but only if you get it right. There are so many ways that Salesforce implementations can and do go wrong. If your CRM system is not effective, it can be actively detrimental to achieving your business goals, and rescuing this expensive investment…

Here are 5 core ways AI is improving marketing effectiveness for ad targeting and personalization.

Jay Blaker talks about the intrinsic challenges of navigating diverse data sources and how to ensure optimal usability to derive powerful, impactful insights.

Here’s a dive into how Allant’s Audience Management Platform (AMP+) is breaking traditional data “rules” and transforming data processing, analysis, and activation.

Recent advances in machine learning have paved the way for data-driven attribution models. A powerful tool for marketers to start making genuinely fact-based budget and campaign decisions. Here’s how they can help.

Here’s how to build your customer acquisition strategy with the help of an Audience Orchestration Engine to optimize audience targeting.

The popularity of gaming and esports continues to show impressive year-on-year growth. So the opportunity to forge deep connections with these seemingly hard-to-reach demographics is there for the taking.

To truly make the most of Black Friday, brands must be able to turn this short-term engagement into long-term customers. Here are a few data-driven tips to take your Black Friday campaign to the next level.

Here’s why values and actions around diversity, equity, and inclusion (DEI) are increasingly becoming a point of differentiation for savvy shoppers.