Insight and expertise at the intersection of data, technology and privacy.
Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
Brands must be ready to engage with customers on any channel or device and provide a positive experience. To provide meaningful interactions, forward-thinking businesses are turning to conversational journeys.Read More
While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.Read More
Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.Read More
Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.Read More
Here’s your recipe, along with some best practices, to supercharge customer journeys.Read More
If your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.Read More
From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.Read More
Optimizing journeys takes more than having the right data, knowing your audience, or creating a flashy campaign.Read More