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Treasure Data & Allant on Geotargeting, Hot CX Trends

2022-02-24

Whether helping to implement location-based marketing, multi-touch attribution, or providing data analysis and augmentation to get the best possible ROI on a new Treasure Data CDP, our broad tech experience here at Allant Group makes for a unique perspective on tech trends. Hint: CDPs are replacing CRM, and are also making inroads into midsized companies. Stephanie…

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The Path to Personalization: Insurance

2022-02-16

Why Data-Driven Insurance Companies Win Consumer expectations for their interactions with insurance providers have risen dramatically in recent years. From the policy application experience to the claim filing process, consumers are clamoring for more personalized and streamlined digital encounters akin to those they have become used to from top retail, financial services, and E-commerce brands.…

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Data-Driven Decision Making in Healthcare

2022-02-11

How Patient Data Informs Marketing Decisions From the Affordable Care Act to Covid 19 vaccinations, healthcare is a complex, endlessly debated, and often controversial topic. But, whatever your point of view on the level of government involvement in the delivery of healthcare, it is clearly Big Business – 18 percent of the United States’ gross…

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5 Tips to Approach Identity Resolution

2021-12-02

In The Art of War, Sun Tzu advises his readers to “know your enemy” if they want to succeed on the battlefield. As digital-era marketers, we need to not only know our enemy (the competition), we must, above all know our customers in order to succeed in the art (and science) of marketing. So, how…

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phone displaying restaurants nearby

eBook: Location-Based Marketing

2021-11-16

Location-based marketing is widely used in omnichannel marketing strategies, but brands and marketers alike fall short in utilizing mobile location data to its fullest extent. Download our new eBook to learn how to: Gain market share without expanding your retail footprint Take advantage of opt-in advertising opportunities to drive promotions and foot traffic Leverage the…

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desktop tablet and smart phone submitting data to one cloud

Extending Cloud Capabilities with APIs: Some Shortcuts

2021-08-12

Wish the cloud application you use had a specific report? Lacking the ability to schedule data exports? You’re not alone. But there are options. One great thing about cloud applications is that most have a public API, or Application Programming Interface, available. Using the public API, we can often gather the data we need for…

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man circling prospects on board

The Persuasive Power of Personalization

2021-07-06

Get the information you need to speak to individual prospects and customers. In order to sell a product or service, marketers are challenged to tell stories that connect with people on an emotional level. In fact, 61% of consumers crave–and expect–this kind of relevant, personalized communication. But how can you create a compelling narrative for…

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