Insight and expertise at the intersection of data, technology and privacy.
Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
The arrival of Big Data analytics has given marketers new tools for meeting the challenge of attracting and retaining customers. Because many companies lack the specialized data scientists and high-performance IT systems needed to perform complex analysis, they turn to customer analytics service providers to help turn mountains of data into actionable insights. A leader…Read More
The partnership helps the world’s largest brands implement Sprinklr’s customer experience management platform CHICAGO, July 25, 2018 — Allant Group, a nationally recognized data-driven analytics and marketing firm, today announced an expanded strategic alliance with Sprinklr, the world’s leading Customer Experience Management (CXM) platform. This partnership ensures that global companies have a successful Sprinklr implementation…Read More
As digital marketers become increasingly data driven and CMOs demand better customer insights, the legacy “marketing database” is rising once again CHICAGO, May 8, 2018 /PRNewswire/ — Allant Group, a nationally recognized, data-driven analytics firm, announced that independent research firm, Forrester Research, Inc., has recognized Allant among the technology-led database vendors cited, as a strong…Read More
Facebook’s current problems with data privacy make next month’s European Union implementation of regulations related to the General Data Protection Regulation (GDPR) even more relevant here in the United States. The Chicago Tribune turned to Tim Sullivan, SVP at Allant Group, for more information on the GDPR and people’s personal rights. Click here to read the…Read More
Being data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. What does this mean? It means utilizing data for insights that are always actionable, continuously learn and invest strategically, and make insight-to-action a team sport. In this report, you will learn: Why data Insights are only as valuable as…Read More
True Influence, the market leader in fact-based B2B account marketing technology and data services announced today that it has partnered with the Allant Group, a nationally recognized data and analytics firm, to provide a consolidated view of business prospect data. True Influence’s proprietary intent monitoring platform, InsightBASE, already delivers third party data and insights for…Read More
The only real-time omnichannel solution that empowers retail marketers to take control of their customer data, March 6, 2018 — RedPoint Global, the leading provider of customer data platform and customer engagement technology, today announced the availability of RedPoint Accelerator™, a packaged solution for retail marketers. With RedPoint Accelerator, retail marketers can easily unify their…Read More
High-impact sales executive to lead data and analytics firm to next stage of growth Allant Group, a nationally recognized marketing technology services provider, announced the recent appointment of Marty Shepard to Senior Vice President of Sales. In this role, Shepard assumes responsibility for all aspects of Allant Group’s sales and business development strategy. “I am…Read More
Allant Group, a nationally recognized, data-driven analytics and marketing firm, announced a partnership with RedPoint Global, a provider of data management and customer engagement technology, to deliver pre-packaged solutions for retailers optimizing customer engagement and accelerating revenue generation.Read More
Allant Group, a nationally recognized, data-driven analytics firm, announced its acquisition of RiverPoint Solution Group, one of the leaders in delivering marketing solutions that increase customer value and engage prospects through seamless message management across owned, paid and social media.Read More
Allant Group, a nationally recognized, data-driven analytics firm, today announced a partnership with Aginity, a leader in enterprise analytics management software.Read More
Forrester Research report recognizes Allant Group as a partner to leverage in the “Vendor Landscape: The Consumer Data Ecosystem’s Service Providers, Q3 2017”Read More
Allant Group, a nationally recognized, data-driven analytics firm, is one of ten companies featured in The Forrester Wave™: Customer Analytics Services Providers (CASP), Q3 2017 report that was recently published.Read More
Today we are excited to announce our newest offering, which allows real time access to our identity resolution services (reverse email, reverse phone append, hygiene, and IRIS keying services) and consumer data.Read More