FRESH PERSPECTIVE

Insight and expertise at the intersection of data, technology and privacy.

Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.

INNOVATION ON DISPLAY

Industry events and appearances, on the road and in person.

Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.

NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

A Forecasting Tool For Highly Unpredictable Times

2020-05-08

Dashboard provides operational guidance for businesses as they manage phased re-openings. To combat the uncertainty around lifting COVID-19 restrictions, it would be advantageous to have a directional guide to help businesses through the where, when and how to re-open locations.  Now there is one.  Allant Group’s Crisis Dashboard:  COVID-19 Version allows businesses to visualize COVID-19-related…

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Privacy Affects Every Aspect Of A Business

2020-02-28

Based on recent research, Winterberry Group found marketers overwhelmed by privacy issues, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in the European Union. To help marketers navigate the landscape of solution providers for consent management and subject access requests, Winterberry Group released new research sponsored by Allant: “Marketing’s Privacy…

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Mary Kay Scholtens Featured in Casino Journal

2019-07-30

To meet customer expectations and maintain a competitive edge, while also protecting customer privacy, many businesses face the challenge of identifying meaningful, quality data from all the customer data they collect.

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Podcast: Data’s Hidden Story with Garry Rosenfeldt

2019-07-25

Data without interpretation is chaos. All data provides the same character, plot, and essential elements to create a story. Learn how to use the data narrative to connect with your customers in this podcast featuring Garry Rosenfeldt, Principal, Analytics. Data without interpretation is chaos. All data provides the same character, plot, and essential elements to…

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Allant Cited as a Leader Among Customer Analytics Service Providers by Independent Research Firm

2019-05-30

According to the report, “Allant Group is an analytically minded marketer’s best friend. Allant has certainly evolved since the previous version of Forrester’s evaluation¹. It bolstered its ability to activate analytics with the acquisition of Riverpoint Solutions in late 2017. And it continues to pursue strategic partnerships that help address the key challenges of omnichannel marketers.”

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Tim Sullivan Article Featured in Lodging Magazine

2019-05-01

Hotels Improve Guest Experience When They Become Data Advocates Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all…

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Garry Rosenfeldt Article Featured in Customer Think

2019-04-22

Is It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers…

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Julie Schmidt Featured in Interview Series of Authority Magazine

2019-04-16

Authority Magazine is devoted to sharing interesting “interview series” articles featuring people who are authorities in Business, Film, Sports and Tech. They use interviews to draw out stories that are both empowering and actionable. Julie Schmidt is featured in the “Women Leading The AI Industry” interview. Women are very intuitive and those powers are very strong…

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Julie Schmidt Article Featured in Totalretail

2019-03-28

Applications for machine learning and artificial intelligence are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. Allant Group’s Julie Schmidt highlights the top use cases we’ll see in 2019, as…

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Tara Jones Featured in Retail Customer Experience Article

2019-01-28

When it comes to social customer care, a mix of both humans and bots is the best balance. Allant Group’s Tara Jones digs into the five considerations for a mindfully sound social media care strategy. Click Here to find out more in her Retail Customer Experience article.

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Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

2018-11-06

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018:Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with…

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Julie Schmidt is a Panelist at the dma’s &THEN Conference

2018-09-27

Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am – 12:30 pm. Accelerate the relevance of your message through improved targeting and reduce churn through proven automation.…

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Millie Whitley Featured in Martech Cube

2018-09-12

Millie Whitley, Sr. Engagement Manager at Allant Group, explains how to drive incremental business value through data and analytics in Martech Cube article. The key is translating data into intelligence that impacts profitable behavior change across all customer types. Click here to read the article and discover the three steps to achieve data and analytics…

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Mary Kay Scholtens featured in Martech cube

2018-09-06

Mary Kay Scholtens, Principal Strategic Data Sourcing, at Allant Group explains how to “Find the Relevance in your Data” in Martech Cube article. Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information…

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Garry Rosenfeldt Featured in MartechCube

2018-08-24

What questions should you ask to determine the ideal predictive data analytics solution for your business? Allant Group’s Garry Rosenfeldt breaks it down as a guest blogger featured in MartechCube. Click Here to read  the article.

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