FRESH PERSPECTIVE
Insight and expertise at the intersection of data, technology and privacy.
Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
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NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce the integration of the services of CMO Labs™ into its organization. The addition of the services of CMO Labs to the Allant portfolio allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer…
Read MoreDashboard provides operational guidance for businesses as they manage phased re-openings. To combat the uncertainty around lifting COVID-19 restrictions, it would be advantageous to have a directional guide to help businesses through the where, when and how to re-open locations. Now there is one. Allant Group’s Crisis Dashboard: COVID-19 Version allows businesses to visualize COVID-19-related…
Read MoreBased on recent research, Winterberry Group found marketers overwhelmed by privacy issues, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in the European Union. To help marketers navigate the landscape of solution providers for consent management and subject access requests, Winterberry Group released new research sponsored by Allant: “Marketing’s Privacy…
Read MoreTo meet customer expectations and maintain a competitive edge, while also protecting customer privacy, many businesses face the challenge of identifying meaningful, quality data from all the customer data they collect.
Read MoreData without interpretation is chaos. All data provides the same character, plot, and essential elements to create a story. Learn how to use the data narrative to connect with your customers in this podcast featuring Garry Rosenfeldt, Principal, Analytics. Data without interpretation is chaos. All data provides the same character, plot, and essential elements to…
Read MoreAccording to the report, “Allant Group is an analytically minded marketer’s best friend. Allant has certainly evolved since the previous version of Forrester’s evaluation¹. It bolstered its ability to activate analytics with the acquisition of Riverpoint Solutions in late 2017. And it continues to pursue strategic partnerships that help address the key challenges of omnichannel marketers.”
Read MoreHotels Improve Guest Experience When They Become Data Advocates Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all…
Read MoreIs It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers…
Read MoreAuthority Magazine is devoted to sharing interesting “interview series” articles featuring people who are authorities in Business, Film, Sports and Tech. They use interviews to draw out stories that are both empowering and actionable. Julie Schmidt is featured in the “Women Leading The AI Industry” interview. Women are very intuitive and those powers are very strong…
Read MoreApplications for machine learning and artificial intelligence are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. Allant Group’s Julie Schmidt highlights the top use cases we’ll see in 2019, as…
Read MoreWhen it comes to social customer care, a mix of both humans and bots is the best balance. Allant Group’s Tara Jones digs into the five considerations for a mindfully sound social media care strategy. Click Here to find out more in her Retail Customer Experience article.
Read MoreNew Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018:Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with…
Read MoreJulie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am – 12:30 pm. Accelerate the relevance of your message through improved targeting and reduce churn through proven automation.…
Read MoreMillie Whitley, Sr. Engagement Manager at Allant Group, explains how to drive incremental business value through data and analytics in Martech Cube article. The key is translating data into intelligence that impacts profitable behavior change across all customer types. Click here to read the article and discover the three steps to achieve data and analytics…
Read MoreMary Kay Scholtens, Principal Strategic Data Sourcing, at Allant Group explains how to “Find the Relevance in your Data” in Martech Cube article. Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information…
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