Allant gets to the core of what motivates a brand's audience. Next, we help map out a strategy to reduce attrition, drive brand loyalty, lower unsubscribe rates, and increase renewal rates. Then we work side-by-side with brands to execute this plan, while gathering insights from the captured data.
Innovation to Drive Your Retention Strategy, Execution, and Insights
Strategy
How do you keep satisfaction levels high and create an interest in purchasing additional products and services over time? First, create a continuous dialogue with your customers – ask how they want to be communicated with; ask what motivates them to purchase; ask who they’re buying for. Allant helps brands map-out and implement engaging, two-way conversations that open the door to gathering additional preferences, interests, and needs. Insights derived from this data – captured directly from your customers – present opportunities to further engage with the right audience, at the right time and place.
Execution
Earned consented data derived from adaptive customer experiences drive future enhanced marketing, promotional, and ongoing communications. Implementing personalized, relevant, and automated campaigns increases repeat purchase and leads to improved lifetime value and brand loyalty.
Insights
Ingesting, transforming, and analyzing billions of records quickly from historical, earned, and resourced data provides a matrix to inform outcomes. Achieving long-term business goals is easier when taking the guesswork out of how to engage and retain your customers resulting in reduced attrition rates, brand advocacy, and increased renewals.
Contact us today to learn more about how we can help you with your customer retention goals!
We're the Allant Group
We give organizations a competitive advantage by leveraging data, analytics, customer experience management, martech integration, and strategic consulting services to deliver individualized and nurturing lifecycle experiences that create a stronger relationship between brand and customer.
FEATURED CASE STUDIES
Insurance/Financial Services
Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.
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