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How do you turn satisfied one-time customers into loyal repeat purchasers? With a customer loyalty strategy, brands can build a customer base full of happy, loyal individuals. Here’s how.
Read MoreHere’s how organizations can take a data-driven approach to seasonal marketing to capitalize on key sales periods by targeting the right audience with the right product at the right time.
Read MoreHere’s how marketers can streamline lead management and deliver better customer journeys by linking their CRM with marketing automation.
Read MoreHaving a data organization process can be the missing element to unlocking a wealth of value and customer insights that are at the finger tips of many marketers. Here’s how to lay the groundwork for detailed analytics to inform better decision-making.
Read MoreBy now, we know not all data is created equal and Consented Data should be at the forefront of any solid campaign strategy. Here’s five ways to do just that.
Read MoreIn the quest for higher customer acquisition rates, many companies are forgetting to nurture and grow their existing customer relationships. Here is how a Customer Data Orchestration Platform can supercharge your journey to success.
Read MoreLet’s talk about Data Monetization. This article outlines strategies and key considerations for companies looking to capitalize of their data assets.
Read MoreHere’s how a Customer Data Orchestration Platform can help put together a comprehensive Business Intelligence strategy to give business leaders all the information then need to make informed decisions.
Read MoreThe nuances and differences between EU & US data privacy frameworks highlight the challenges and opportunities businesses and consumers face in a world increasingly defined by data. Here’s what you need to know at a glance.
Read MoreIs “out with the old, and in with the new” really the best course of action when it comes to your marketing strategy? Read on for the best approach to setting the foundation for your 2024 marketing strategy.
Read MoreFrom the most significant trends and advancements to the future of data-driven decision-making, here’s what four Allanties had to say as they reflect on 2023.
Read MoreAre you utilizing an Audience Orchestration Engine to turn customer data into proactive, personalized experiences? If you want to successfully improve the customer experience through automation, you’re going to need to.
Read MoreHere are 5 core ways AI is improving marketing effectiveness for ad targeting and personalization.
Read MoreJay Blaker talks about the intrinsic challenges of navigating diverse data sources and how to ensure optimal usability to derive powerful, impactful insights.
Read MoreHere’s a dive into how Allant’s Audience Management Platform (AMP+) is breaking traditional data “rules” and transforming data processing, analysis, and activation.
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