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Transforming leads into customers means transforming conversions into relationships
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What are the moving parts behind acquiring customers? Let’s have a look behind the curtain.
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Here’s how an audience orchestration engine bridges the gap between a CDP and what you actually need!
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Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
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Why Intentional, fully consented data drives higher ROI for marketing campaigns
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We spoke with the expert on audience data orchestration
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If your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.
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As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
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From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.
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Here are the ways zero party data can bolster your retail brand through 2023 and beyond – starting with why it’s so important today.
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Whether helping to implement location-based marketing, multi-touch attribution, or providing data analysis and augmentation to get the best possible ROI on a new Treasure Data CDP, our broad tech experience here at Allant Group makes for a unique perspective on tech trends. Hint: CDPs are replacing CRM, and are also making inroads into midsized companies. Stephanie…
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Why Data-Driven Insurance Companies Win Consumer expectations for their interactions with insurance providers have risen dramatically in recent years. From the policy application experience to the claim filing process, consumers are clamoring for more personalized and streamlined digital encounters akin to those they have become used to from top retail, financial services, and E-commerce brands.…
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How Patient Data Informs Marketing Decisions From the Affordable Care Act to Covid 19 vaccinations, healthcare is a complex, endlessly debated, and often controversial topic. But, whatever your point of view on the level of government involvement in the delivery of healthcare, it is clearly Big Business – 18 percent of the United States’ gross…
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In The Art of War, Sun Tzu advises his readers to “know your enemy” if they want to succeed on the battlefield. As digital-era marketers, we need to not only know our enemy (the competition), we must, above all know our customers in order to succeed in the art (and science) of marketing. So, how…
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Location-based marketing is widely used in omnichannel marketing strategies, but brands and marketers alike fall short in utilizing mobile location data to its fullest extent. Download our new eBook to learn how to: Gain market share without expanding your retail footprint Take advantage of opt-in advertising opportunities to drive promotions and foot traffic Leverage the…
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