FRESH PERSPECTIVE
Insight and expertise at the intersection of data, technology and privacy.
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NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
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Here’s a dive into how Allant’s Audience Management Platform (AMP+) is breaking traditional data “rules” and transforming data processing, analysis, and activation.
Read MoreRecent advances in machine learning have paved the way for data-driven attribution models. A powerful tool for marketers to start making genuinely fact-based budget and campaign decisions. Here’s how they can help.
Read MoreHere’s how to build your customer acquisition strategy with the help of an Audience Orchestration Engine to optimize audience targeting.
Read MoreThe popularity of gaming and esports continues to show impressive year-on-year growth. So the opportunity to forge deep connections with these seemingly hard-to-reach demographics is there for the taking.
Read MoreTo truly make the most of Black Friday, brands must be able to turn this short-term engagement into long-term customers. Here are a few data-driven tips to take your Black Friday campaign to the next level.
Read MoreThe importance of increasing CLV through loyalty
Read MoreRetaining your customers through engagement and satisfaction
Read MoreTransforming leads into customers means transforming conversions into relationships
Read MoreWhat are the moving parts behind acquiring customers? Let’s have a look behind the curtain.
Read MoreHere’s how an audience orchestration engine bridges the gap between a CDP and what you actually need!
Read MoreWhy brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
Read MoreWhy Intentional, fully consented data drives higher ROI for marketing campaigns
Read MoreWe spoke with the expert on audience data orchestration
Read MoreIf your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.
Read MoreAs evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
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